Where technology meets trust

We started Counto with a simple belief: compliance shouldn’t hold businesses back. Traditional accounting is slow, rigid, and stuck in the past. As technologists, we saw an opportunity to change that.

Our solution? Combine intelligent automation with expert human oversight. Let AI handle the routine while accountants focus on what matters—your growth. This isn’t just about getting things done; it’s about getting them done right.

Today, we’re transforming financial operations for businesses across the US, UK, and Singapore. Because modern businesses deserve better.

Our team & values 

The Counto team includes technologists and finance executives with decades of experience working at Google, Credit Suisse, and JP Morgan. Our accountants work hand-in-hand with an in-house engineering team to provide bookkeeping, tax filing, data analytics, forecasting, and payment solutions.

Counto has three key pillars that differentiate us as the best option for small business accounting needs. 

1. Care 

We put you at the heart of our operations, ensuring that our services can support you in responsive, innovative and resilient ways. 

2. Artificial intelligence 

We build our own technology to manage your data, allowing us to execute automations faster and more affordably than others. 

3. Nimble 

We are committed to driving your profit and growth—providing a platform for small businesses to generate financial insights, optimize processes, and get accurate monthly reporting.