Choosing the Right Business Name in Connecticut

Selecting the perfect business name is one of the first and most important steps when starting a business in Connecticut. Not only does it set the tone for your brand, but it also needs to comply with state regulations and be legally available. Whether you’re launching a new LLC, corporation, or sole proprietorship, choosing a name that stands out and is legally protected is crucial.

In this guide, we’ll walk you through the essential steps to help you pick the right business name, along with how accounting services in Connecticut can assist in ensuring your name and business are on solid legal ground.

1. Ensure Your Business Name Is Unique and Compliant

Before you get too attached to a name, make sure it’s available and meets Connecticut’s legal requirements.

• Check Availability: Start by using the Connecticut Secretary of State’s Business Records Search to verify that your desired name isn’t already in use. Your name should be distinguishable from other businesses to avoid confusion or legal issues.

• Naming Rules: Connecticut has restrictions on certain words. For example, terms like “bank,” “police,” and “doctor” are off-limits unless you are legally authorized to use them. Be sure to check the full list of restricted words.

• Entity Suffix: If you’re registering as an LLC or corporation, your business name must include a suffix like “LLC,” “Inc.,” or “Corporation” (or their foreign equivalents) to clearly indicate your business structure.

2. Reserve Your Business Name (Optional)

If you’re not ready to file your formation documents but still want to lock down your name, you can reserve it.

• Name Reservation: You can file an Application for Reservation of Name with the Connecticut Secretary of State. This costs $60 and holds your name for 120 days, giving you time to complete other steps without someone else taking your desired name.
   

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3. Register Your Business Name

Once you’ve chosen your name and confirmed it’s available, the next step is to register it officially.

• File Formation Documents: When you file your Certificate of Incorporation (for corporations) or Certificate of Organization (for LLCs), your business name will be officially registered with the state.

• Doing Business As (DBA): If your business operates under a name other than your legal business name, you’ll need to file a Certificate of Trade Name (DBA) with your local town or city clerk. This applies to sole proprietors, partnerships, and LLCs or corporations using a different name.

4. Check for Trademark Conflicts

In addition to state registration, ensure your name or logo doesn’t conflict with existing trademarks.

• Search the USPTO Database: Use the U.S. Patent and Trademark Office (USPTO) database to check if your business name or logo is already trademarked. Using a name that’s already trademarked could lead to infringement issues and force you to rebrand.

5. Brand Consistently

Once your name is secured, think about consistency across all platforms.

• Domain and Social Media: Secure the matching domain name and social media handles to make it easy for customers to find you and strengthen your brand identity online.

• Brand Identity: Your business name is central to your brand. Choose something that reflects your values and services, and is easy for customers to remember and pronounce.

Summary

Choosing a business name in Connecticut is an important process that involves checking for availability, ensuring compliance with state rules, and considering your brand identity. Don’t forget to protect your name by checking for trademark conflicts and securing your online presence. By working with accounting services in Connecticut, you can ensure your business is properly registered and set up for success from the start.

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