Popular Online Selling Products in the US

For US small business owners, choosing the right products to sell online is a critical step toward building a successful ecommerce venture. The online marketplace is booming, but staying ahead means understanding current consumer trends and popular categories. Alongside selecting trending products, it’s equally important to keep in mind accounting services in US and tax obligations that come with running an online business. Sound financial management helps you stay compliant and ensures long-term growth.

This post highlights popular product categories in 2025 and offers guidance on finding the right fit for your online store.

Top Trending Online Selling Products in the US for 2025

The US ecommerce landscape is diverse, with many product categories seeing strong demand. Here are the key categories making waves this year:

1. Apparel and Accessories

Clothing remains a staple for online sellers because of its universal appeal and fast-changing trends. Popular items include:

• Trendy t-shirts featuring popular colors like beige and purple

• Barrel fit jeans and comfortable sweatpants

• Dance dresses, costumes, and athleisure wear

• Coats, jackets, sneakers, boots, hats, and underwear

2. Health, Beauty, and Wellness Products

Consumers continue to prioritize wellness, leading to strong sales in:

• Skin care and makeup products

• Vitamins and herbal supplements, including those for pets

• Perfumes, colognes, and acne patches

• Other personal care essentials

3. Electronics and Accessories

Tech gadgets remain in demand due to continuous innovation:

• Surge protectors, wireless microphones, and gaming headsets

• Smartphone accessories like screen protectors and chargers

• Smart home devices and AI-powered tools

4. Home and Kitchen Goods

With more people investing in their living spaces, these products are trending:

• Kitchen appliances and cooking thermometers

• Bedding, bath pillows, and insulated tumblers

• Other home essentials that enhance comfort and convenience

5. Hobby and Seasonal Items

Interest in crafts, outdoor activities, and fitness drives this category:

• Arts and crafts materials, coloring books, candle making kits

• Seasonal items like grill baskets, snow removal tools, and ski goggles

• Exercise balls, leggings, and other fitness-related gear

✅ Counto’s all-inclusive accounting plans for online sellers feature multicurrency support, unlimited transactions, GST submissions, and tax filing—with no hidden fees. Benefit from a dedicated team of experts, including a bookkeeper, Chartered Accountant, and tax specialist. Optimise your e-commerce finances today.

6. Food and Beverage

Certain food and drink items have found niche markets online:

• Specialty meats and alcoholic beverages

• Unique products such as mushroom chocolate and hot chocolate mixes

7. Pet Supplies

Pet owners increasingly shop online for:

• Premium pet foods and supplements

• Toys, grooming, and health care products

8. Baby and Kids’ Products

Items for infants and children continue to be popular online:

• Clothing and accessories

• Educational toys and learning kits

• Baby care essentials

9. Outdoor and Garden Supplies

Growing interest in outdoor living boosts sales of:

• Gardening tools and accessories

• Outdoor furniture and decor

• Camping and hiking gear

10. Office and School Supplies

Remote work and homeschooling trends support this category:

• Desk organizers and stationery

• Educational materials and electronics

How to Choose the Right Product to Sell Online

Finding the perfect product to sell requires a balance of market demand, personal interest, and practical considerations. Here are factors to guide your decision:

• Research Market Demand: Use sales data and trends from trusted government sources and industry reports to identify growing categories.

• Evaluate Profit Margins: Consider product cost, shipping, and any applicable taxes to ensure your pricing can be competitive yet profitable.

• Assess Your Expertise and Interest: Selling products you understand or are passionate about can help you connect with customers and improve marketing.

• Consider Seasonality: Some products sell better during certain seasons or holidays; plan inventory accordingly.

• Check Accounting and Tax Requirements: Different products may be subject to various tax rates or regulations. Staying informed about sales tax and reporting obligations is crucial for compliance.

Summary

The US ecommerce market in 2025 offers abundant opportunities across diverse product categories, from apparel and wellness products to electronics and home goods. Choosing what to sell online involves understanding consumer trends and balancing them with your business capabilities and interests. Don’t overlook the importance of accounting services in US and tax compliance to keep your business financially sound and compliant. By combining smart product choices with good financial management, you can build a sustainable and profitable online business.

Experience the Counto advantage

Counto is the trusted outsourced provider of accounting, tax preparation and CFO services for SMEs and ecommerce businesses. Get accounting plans that combine bookkeeping with corporate tax filing to help you stay compliant at an affordable price. To learn more, speak to us directly on our chatbot, email [email protected], or use our contact form. to get started.