Sales Tax for US Online Sellers: What You Need to Know

Sales tax is a consumption tax imposed by state and local governments on the sale of goods and certain services. For US online sellers, knowing when, where, and how to collect and remit this tax is essential to staying compliant.

If you’re selling across state lines—whether through your own website or third-party platforms—your responsibilities could differ from one state to another. This complexity makes it vital to have solid systems in place or professional accounting services in US to help navigate compliance.

1. Understand Where You Have Sales Tax Nexus

Sales tax nexus is the legal connection between your business and a state that requires you to collect and remit sales tax.

There are two main types:

  • Physical nexus – Having a physical presence in a state (such as an office, employee, or warehouse).

  • Economic nexus – Triggered when your sales in a state exceed a certain threshold (e.g., $100,000 in revenue or 200 transactions).

As an online seller, you may have nexus in multiple states—even without stepping foot in them. Understanding your nexus footprint is the first step toward compliance.

2. Register for Sales Tax Permits in the Right States

Once you’ve identified where you have nexus, you’ll need to register for a sales tax permit in each of those states before collecting tax. Collecting sales tax without a permit is illegal and could lead to serious penalties.

When you register, each state will assign you a filing frequency—monthly, quarterly, or annually—based on your sales volume.

3. Charge the Correct Sales Tax Rates

Sales tax rates can vary not just by state but also by county, city, and even special districts. In many cases, you’ll need to calculate tax based on the customer’s delivery address, not your business location.

Keeping track of these ever-changing rates is tough. Many US online sellers rely on automated tools or seek help from accounting services to ensure accurate collection.

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4. File and Remit Sales Tax on Time

Each state has its own filing schedule and payment process. Even if you didn’t collect any sales tax during a reporting period, some states still require you to file a zero return.

Here’s a typical filing frequency:

  • Monthly – High sales volume

  • Quarterly – Moderate sales volume

  • Annually – Low sales volume

Late filings may result in penalties or interest charges, so it’s important to keep your tax calendar organized.

5. Know When Sales Are Exempt

Not all transactions require sales tax collection. Common exemptions include:

  • Resale transactions (with a valid resale certificate)

  • Nonprofit or tax-exempt organizations

  • Out-of-state shipments, depending on destination rules

Always maintain documentation for exempt sales, especially if you’re ever audited.

6. Be Ready for Sales Tax Audits

States may audit US online sellers to ensure they’re meeting all tax obligations. If selected for an audit, you’ll need to provide:

  • Detailed sales records

  • Filed tax returns

  • Copies of exemption certificates

  • Proof of payment and shipping

Keeping organized records and working with knowledgeable accounting services can make the audit process smoother.

7. Keep Up with Changing Regulations

Sales tax rules change frequently. Thresholds, filing requirements, and exemptions may shift from year to year. Regularly reviewing your compliance obligations is essential—especially if your sales volume grows or expands to new states.

8. How Accounting Services Can Help US Online Sellers

Navigating sales tax laws across multiple states takes time, precision, and specialized knowledge. That’s where professional accounting services come in.

Here’s how they support US online sellers:

  • Nexus monitoring
    Know exactly when and where you’re required to collect tax as your business grows.

  • Permit registration
    Avoid the confusion of registering with multiple states—experts can handle it for you accurately.

  • Rate tracking
    Accounting services keep tax rate tables updated so you always charge the right amount.

  • Timely filing and remittance
    Prevent missed deadlines and penalties by having professionals handle your filings on schedule.

  • Audit preparedness
    Stay ready with organized documentation and professional support if an audit ever arises.

  • Compliance peace of mind
    Let experts manage the moving parts so you can focus on marketing, sales, and fulfillment.

For busy online sellers, outsourcing these responsibilities to trusted accounting professionals can be the difference between confidently scaling your business—or getting caught in costly tax trouble.

Summary

For US online sellers, sales tax compliance can be a moving target. Knowing where you have nexus, registering for permits, charging accurate rates, and filing on time are all part of running a compliant business. With the help of reliable accounting services, you can stay ahead of the curve and avoid costly mistakes—so you can focus on what matters most: growing your business.

Discover how Counto helps online sellers like you save time and money

With an intelligent platform combined with experienced accountants and tax specialists, who are dedicated to helping online businesses achieve greater financial efficiency at an affordable price. Experience a smarter way to outsource your ecommerce accounting with confidence. Speak to us directly on our chatbot, email [email protected], or use our contact form. to get started.

 

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