Startup Accounting: A Beginner’s Guide for Business Owners in the US

Starting a business in the US involves a lot of planning, and one of the key areas to get right is accounting. Proper accounting practices ensure that your business stays financially healthy, compliant, and on track for growth. This guide breaks down the essentials of startup accounting to help you get started on the right foot.

1. Understand the Basics of Accounting

1.1 Learn Key Accounting Terms

Understanding basic accounting terminology is crucial for tracking your business’s financial health. Here are a few key terms to know:

  • Assets: What your business owns, such as cash, inventory, or equipment.
  • Liabilities: What your business owes, like loans or accounts payable.
  • Equity: The owner’s stake in the business.

1.2 Choose an Accounting Method

  • Cash Basis: Record income and expenses when cash changes hands.
  • Accrual Basis: Record income and expenses when they are earned or incurred, regardless of when cash is exchanged.

2. Set Up a Business Bank Account

2.1 Separate Business and Personal Finances

To simplify your accounting and tax filing, avoid mixing personal and business finances. Open a dedicated checking account and credit card for your business.

2.2 Choose the Right Banking Services

Look for banks that offer small business benefits, like waived fees or integrated accounting tools, which can help streamline your financial processes.

3. Using Accounting Software

3.1 Benefits of Accounting Software

Accounting software can save you time and effort by automating tasks like tracking expenses, generating invoices, and providing real-time financial insights. It also simplifies tax preparation, ensuring accuracy and minimizing errors.

4. Track Income and Expenses

4.1 Monitor Revenue Streams

Categorize your income by source to understand which products or services generate the most revenue. Use software to generate reports that can help you make informed decisions.

4.2 Record Expenses Diligently

Keep track of all your business expenses, from rent and utilities to marketing. Software like Expensify can help you digitally organize and track your receipts.

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5. Understand Tax Obligations

5.1 Know Your Business Taxes

  • Income Tax: Based on your business’s profit.
  • Self-Employment Tax: For sole proprietors and partners, covering Social Security and Medicare contributions.
  • Sales Tax: If you sell taxable goods or services, ensure you collect and remit sales tax.

5.2 Plan for Quarterly Estimated Taxes

To avoid penalties, set aside a portion of your income for taxes each quarter. Use IRS Form 1040-ES to calculate and submit your estimated payments.

6. Create a Budget and Financial Plan

6.1 Develop a Startup Budget

Your budget should include both fixed costs (e.g., rent) and variable costs (e.g., supplies). It’s also a good idea to create a contingency fund for unexpected expenses.

6.2 Set Financial Goals

Establish short-term and long-term financial goals to guide your business decisions. Regularly review and adjust your budget to stay on track.

7. Stay Compliant with Financial Regulations

7.1 Obtain Necessary Licenses and Permits

Research federal, state, and local requirements to ensure your business complies with all regulations. Certain industries, like food services, may have additional requirements.

7.2 Prepare for Tax Season

Accurate record-keeping makes tax season much easier. Work with a tax professional to maximize deductions and credits.

8. Hire Professional Help When Needed

8.1 Benefits of an Accountant or Bookkeeper

Hiring an accountant or bookkeeper saves time and ensures accurate financial reporting. They can also offer expert advice on tax strategies and compliance.

8.2 When to Outsource

If you lack the time or expertise to manage accounting tasks effectively, consider outsourcing. Services like Counto can handle your bookkeeping, payroll, and tax filings seamlessly.

Summary

Starting a business in the US can be overwhelming, but with the right accounting practices in place, you can confidently manage your finances. From understanding essential accounting terms to setting up the right systems for tracking income and expenses, each step is crucial to building a solid financial foundation. By using accounting software, staying on top of taxes, and creating a budget, you can maintain a clear financial picture of your business. Don’t forget to seek professional help when needed, as outsourcing tasks like bookkeeping and payroll can save you time and reduce errors. With these essential steps, you’ll ensure your startup is financially healthy and compliant from the start.

Your Books, Automated. Your Questions, Answered.

Manual bookkeeping eats into time you could spend growing your business. Traditional accounting services charge more but still need constant guidance. There’s a better way.

Counto’s modern accounting solution combines AI that learns your business with expert human oversight. Once our system understands your patterns, it handles daily bookkeeping automatically. Professional accountants review everything for accuracy, and you get instant access to your dedicated Customer Success Manager via SMS or phone—no more waiting for answers about your finances.

Join forward-thinking businesses who’ve upgraded to intelligent accounting that adapts to you, not the other way around. Ready for accounting that actually gets your business? Chat with us now, email [email protected], or use our contact form.

 

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