Top 10 Businesses to Start in Hawaii 

Hawaii offers more than breathtaking beaches and vibrant culture—it also presents unique opportunities for entrepreneurs ready to tap into a thriving local economy. From wellness to tourism to sustainable agriculture, small business owners in Hawaii can build thriving ventures that reflect both local demand and global trends. Reliable accounting services in Hawaii are essential for navigating regulations, maximizing deductions, and building long-term success.

Here are ten business ideas that stand out in 2025, especially when paired with smart financial planning and strong accounting systems.

1. Sports Nutrition Business

With an active population and booming interest in fitness, Hawaii is a great place for a business focused on health and performance nutrition.

Why it works:

• Locals and tourists alike are health-conscious

• Surfing, hiking, and martial arts drive year-round demand

Accounting tips:

• Track inventory carefully to manage cost of goods sold

• Stay updated on tax rules related to supplements and retail sales

2. Travel & Adventure Tour Business

Tourism remains one of Hawaii’s strongest economic pillars. Starting a tour business that highlights natural and cultural experiences can be highly rewarding.

Why it works:

• Visitors seek unique, authentic adventures

• Eco-tourism and outdoor activities are in high demand

Accounting tips:

• Record all booking transactions accurately for tax compliance

• Understand Hawaii’s General Excise Tax (GET) obligations for service providers

3. Cannabis Business

Hawaii’s climate and evolving laws create opportunity in cannabis cultivation and related services, especially in the medical space.

Why it works:

• Supportive growing conditions and legal momentum

• Consumer demand for regulated cannabis products is rising

Accounting tips:

• Ensure compliance with state-specific tax and reporting rules

• Maintain clear financial records—cannabis businesses face strict scrutiny

4. CBD and Wellness Products

Natural wellness continues to grow nationwide. Hawaii’s local ingredients and cultural values align well with this trend.

Why it works:

• Demand for natural, plant-based remedies is high

• Products can appeal to both residents and tourists

Accounting tips:

• Stay informed about labeling regulations and excise taxes

• Keep detailed expense tracking to claim eligible deductions

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5. Local Handmade Product Business

Artisanal crafts and handmade goods are a core part of Hawaii’s culture and economy. Selling these products locally or online creates global reach.

Why it works:

• Tourists love taking home unique, handmade items

• E-commerce expands your market beyond the islands

Accounting tips:

• Track online sales across states to manage multi-state sales tax

• Use clear income categories to simplify bookkeeping

6. Skincare Product Line

The market for skincare continues to grow, especially for clean and natural products. Hawaii’s flora can offer distinctive ingredients for your formulations.

Why it works:

• Rising interest in eco-friendly, plant-based skincare

• Opportunity to source ingredients locally

Accounting tips:

• Document manufacturing and packaging costs to monitor margins

• Know which expenses qualify for deductions, especially in R&D

7. Food Truck Business

Mobile food businesses thrive in Hawaii thanks to its open-air lifestyle and food-loving culture. Starting a food truck offers flexibility and lower overhead than a restaurant.

Why it works:

• Easy to adapt to different locations and events

• Wide appeal among locals and visitors

Accounting tips:

• Separate personal and business expenses to avoid tax issues

• Monitor cash flow daily—this model has tight margins

8. Women’s Clothing Line

Clothing inspired by Hawaii’s climate and culture has long-term appeal. Lightweight fabrics and vibrant designs can drive strong seasonal sales.

Why it works:

• Tourists often shop for local fashion

• Opportunities for both local storefronts and online sales

Accounting tips:

• Track seasonal trends to forecast sales and production

• Stay compliant with GET and retail-specific taxes

9. Renewable Energy Solutions

As Hawaii moves toward energy independence, the demand for solar and sustainable energy services continues to rise.

Why it works:

• Hawaii’s renewable energy goals create long-term demand

• Solar and wind installations are growing rapidly

Accounting tips:

• Apply for state and federal tax credits where eligible

• Maintain records for installation costs and contractor payments

10. Organic Farming and Agribusiness

Thanks to a favorable climate and increasing demand for locally grown food, small-scale agriculture remains a strong business choice.

Why it works:

• Tourists and locals prefer organic, sustainable products

• Hawaii’s geography supports a wide range of crops

Accounting tips:

• Classify expenses properly to benefit from agricultural tax incentives

• Budget for variable costs like irrigation and distribution

Summary

Hawaii is full of potential for entrepreneurs, especially those who understand the island’s unique economic landscape. To make any business thrive, sound financial management is essential. Whether you’re setting up a food truck, a wellness brand, or an e-commerce shop, staying on top of your bookkeeping, taxes, and compliance is non-negotiable. That’s where dependable accounting services come in—giving US small businesses the foundation they need to succeed, grow, and stay compliant in an evolving market.

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At Counto, our AI assists with daily books while your dedicated accounting team delivers strategic value. Need help? Your Customer Success Manager is just a text or call away. Get both technology and personal service in your Counto accounting plan.

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